Based in London, our network and expertise has global reach. With years of experience across complex assignments covering insight, brand strategy and experience design.
Insight = understanding
People are complex and often contradictory. We’re all a work-in-progress and constantly evolving. And our opinions, tastes and expectations are being constantly moulded by the shifting cultural landscape around us.
We help our clients understand how shifting values and the ebb and flow of culture will impact their brands: so they know what they need to do to engage and empathise with people today and tomorrow.
Brand strategy = relevance
People are smart and highly attuned to ‘marketing’. We sort the authentic from the hype; what’s ‘greenwashing’, ‘woke-washing’ or simply ‘fake news’.
We advise our clients on how to create or rejuvenate their brands, with strategy and execution that is truthful, empathetic and connects. Avoiding the pitfalls of simply jumping on the latest bandwagon, ensuring brands find ways to remain meaningful and valued in people’s lives.
Experience = embodiment
The brand is the experience and the experience is the brand. Too often brands look and sound brilliant: the wonderful product of an advertising agency’s creativity. But there’s often a disconnect between the promise and the experience.
We advise our clients on how to make the brand live throughout a customer’s journey, creating powerful connections and touchpoints that ensure their experience is authentic to the core.
Solving complex challenges often needs a multi-lens approach with different requirements. We are experts in solving discrete focus areas or applying joined-up thinking across the entirety of a project journey
Our approaches are tailored to every challenge, inspired by a range of human-centred design methodologies. We partner with leading-edge insight platform providers to support and facilitate our work delivering:
Consumer insight
Profiling cohorts and identifying penetrating insights, forging strong connections between brands and people at their deepest and most empathetic level.
Cultural landscaping
Leveraging wide range of data sources to paint clear cultural portraits, making sense of shifting dynamics to help shape business decisions.
Foresight
Understanding how shifts and triggers are influencing consumer behaviour around categories and brands, ensuring meaningful brand alignment and relevancy.
Opportunity scoping
Identifying new and emerging opportunity spaces for brands to exploit, ensuring targeted and strategic plans for the future.
Brand strategy
Making the core work harder, creating new and rejuvenating established brands; developing frameworks to drive deeper, more meaningful relationships with consumers.
Embedding learning
Telling and selling client stories through inspiring print, digital and film assets that enthuse and mobilise; transferring knowledge by up-skilling and training modules.